Bleached Kwaito singer, Mshoza |
We often hear narratives from people who've experienced Colorism within Black-American communities, but Shadeism takes a more global look at the issue and its impact on young women of color. Intra-racial discrimination tends to be a hot-button issue whenever the topic is broached. It ruffles people's feathers because, speaking within the context of my own (Black-American) community, folks deny the prevalence of the issue, and the dialogue never extends beyond the superficial claim of it merely being a self-esteem issue. Colorism is institutional and it's structural. Darker-skinned people (women especially) are denied jobs, are subject to erroneous racial stereotypes, and are railroaded by the prison industrial complex.
It's a destructive message that's notoriously perpetuated by the media, fashion and entertainment industries, and the cult of celebrity. Even casting calls for car commercials require that only light-skinned Blacks need apply.
Shadeism from refuge productions on Vimeo.
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